The on-the-go nature of mobile marketing and certain technical limitations of the devices most often used to connect to the mobile internet makes mobile marketing much different from its traditional counterparts. This article will give you some tips to help you get your message out to all the mobile gadget addicts.
Make it easy for a customer to opt out of your messages. If a customer does not want to receive mobile notifications from your business, you should have a simple code they can text to you to remove themselves. They had a process that is too complicated and can make people remove your business from their life altogether.
Use mobile marketing as a means of communication, not an instrument for profit. Your business may be essential to you, but you need to remember that customers do not take well to being treated like money bags. Using your mobile campaign to talk to them will increase your sales more than promotions.
Text is far more influential than a video with mobile users, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This means text should be your more significant area of focus.
Mobile marketing is all about catering to that particular niche, so you have to play it up by formatting everything you put out to work well in the mobile world. So if you ever do make any videos, make sure they’re preemptively formatted for mobile devices to ensure the best quality.
Remember that viral ads will have the most impact. These will often get passed on to others, enlarging your mobile marketing audience.
If you operate an on-location business like a restaurant, small store, or any other live location, ensure that you emphasize your place in your mobile marketing. Firms like these have a much larger niche market, and someone just swinging by the area for a while might love to stop in and grab a bite to eat.
Your mobile ads must be short and sweet, or the customer will delete them! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of them being read and customers purchasing your product!
Many cell phone users have texting capabilities, but not everyone knows the standard texting abbreviations. If your target audience can’t understand your advertisements, you waste your marketing budget.
Integrate your mobile ad campaign into every other aspect of your advertising to optimize its effects! Please note it on your blog and online social networking accounts. This way, you keep all potential customers in your promotional loop, whether in an office, car or waiting for a bus!
To encourage more people to sign up for something you’re offering, give away something free. For example, if you’re trying to get people to sign up for a ringtone service, offer them one ringtone at no charge if they text RINGTONE to your number. People love getting something for free and having them the text to get it makes it feel less like a transaction.
Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited in the number of characters you can use. If you choose “B” instead of “be” or “2” instead of “To,” you will save characters and potentially cost. There are some great texting translators online who can help with this.
A/B testing can be a great starting place when developing a mobile-friendly website. Mobile environment testing should be considered as necessary as traditional web page testing to understand what works and what does not for your visitors. Try to develop an A & B version on your landing page, and this can help you see what does and doesn’t work with the variations you make. Choose the better performing option from the two of them.
When using a mobile marketing camping for your business, be as transparent as possible. Identify yourself as clearly as possible at the beginning and the brands you are associated with. People want to feel secure and trust the marketing coming to their devices, so you have to be transparent and let them know who you are.
To take your mobile marketing to the next level, promote your phone number. It sounds mundane to promote a telephone number when the mobile marketplace is chock full of location-aware services and directions on demand. But, do not forget that most mobile devices are phones. Get your phone number out in the open. Place it prominently on the home page of your optimized website. Just one click of that phone number gives them easy access to your company.
Do not send your messages anytime. People will not appreciate getting a message from you at night. Perhaps you can even divide your customer base by time zones so that you do not send a message at an odd hour. Avoid sending messages during holidays, except if it is relevant to your campaign.
When creating content for your mobile campaign, you should remember that only a few phones and tablets can display the content quickly as computers. You should do your best to create content that will load very fast on most devices and that can be readily said on a small screen.
Convince people to opt-in to your mobile marketing efforts by offering coupons, discounts, and promotions. People won’t want to miss out on discounted prices, so they will be willing to give you their cell phone numbers. Remember not to abuse this act of goodwill; overdeliver on your promises to provide value.
As you can see from the tips above, mobile marketing isn’t just “mobile + marketing.” It’s a whole new marketing landscape that requires a specialized approach. People who rely on mobile devices are often busy, so you need to think outside the box and develop unorthodox techniques to get your mobile message seen.
