Our Branding Services List
- ONE STOP FOR ALL TYPES OF BRANDING!
- ATL BRANDING
- BTL BRANDING
- TTL BRANDING
- TRANSIT MEDIA
- MEDIA PLANNING & BUYING
- RESIDENTIAL BRANDING
- FABRICATIONS & MOUNTING
- DIGITAL MEDIA SERVICES
- STRATAGY PLANNING
- PRINT & PRODUCTION
- EVENT & PROMOTIONS
- CREATIVES
- PUBLIC RELATIONS
- BUS , CARS & AIRPORTS
- RAILWAYS & METRO TRAINS
- FOB (FOOT OVER BRIDGE) SPANS
- MALL MEDIA
- OOH MEDIA
- HOARDINGS & UNIPOLES
- THEATER SLIDES & ADS
- GANTRIES
- ARCHES
- INFLAMMABLE (AIR BALLOON ADS)
- PUBLIC UTILITIES
Above the Line Marketing (ATL)
- Multitechguru’s ATL are marketing actions that are most often used to get people to know about a brand and like it. These are large-scale efforts that aren’t really aimed at anyone in particular.
- A good example of ATL marketing is a national or even world TV ad campaign where the same ad is shown to people of all ages and backgrounds all over the country.
- Advertisements aren’t meant to target specific people who are already known to be possible customers. Instead, they’re meant to reach more people and give the brand a clearer representation.
Local advertisements
- These advertisements are typically shown on bus stations, billboards, etc. They frequently appear close to residential areas.
National advertisements:
- These advertisements are usually shown in the evenings or at prime time. Typically, cable networks like CNN, Fox News, etc. carry them.
Foreign advertisements:
- International networks such as BBC World News and Al Jazeera English carry these advertisements.
ATL Marketing Activities
- Hoardings and Unipoles
- Balloon Branding
- Pole Boards
- Television
- Print Media
- Radio
- Billboard Advertising
- Pole Boards
- Balloon Branding
Below-the-Line Marketing (BTL)
- BTL campaigns from Multitechguru are directed at user groups that could become clients.
- Advertisers employ a range of strategies to contact their target audience, including direct outreach channels like SMS and phone calls, email marketing, and outdoor advertising.
- 82% of consumers said they prefer tailored adverts, according to a survey that highlights the importance of BTL marketing.
Major Benefits Of BTL Marketing
- A Personalized Approach
- Immediate Feedback
- Higher ROI
- Greater Control
- Experiencing Your Brand
Marketing Mix: ATL vs BTL
- Goals of Marketing
- Marketing Spending Cap
- Favorite Platforms for Media
BTL Marketing Activities
- Look Walker Branding
- Bus Shelter Branding
- Multiplexes and Malls
- Cinema Advertising
- Paper Cup Branding
- Newspaper Inserts
- No Parking Boards
- Marketing Collaterals
- Canopies/ Promo Tables
- Corporate Parks
Through the Line Marketing(TTL)
- The acronym “TTL” means “through the line.” This method of advertising integrates both ATL and BTL strategies. Total word-of-mouth (TTL) marketing takes a more comprehensive approach to reaching out to consumers and convincing them to buy your products.
- Marketers benefit from the greatest of all worlds with this strategy. It keeps its eye on the prize—generating conversions—even as it lets brands communicate with more people. TTL marketing is a relatively recent strategy that has been successful in the digital era. It drives individual interaction while also facilitating mass engagement through the widespread circulation of promotional materials.
- Traditional media such as television, radio, newspapers, magazines, etc., are frequently utilized by brands in their TTL marketing campaigns to reach a wide audience and raise brand awareness. After they’ve established their brand’s credibility, they use targeted marketing to communicate with potential consumers in a more personal way, particularly on digital platforms.
- This combines the broad reach of ATL with the targeted techniques of BTL marketing in an effort to increase brand recognition, reach a specific demographic of consumers, and ultimately turn those impressions into hard numbers in the form of sales.
- The term “360-degree marketing” is a strategy that combines traditional media such as television commercials with more modern methods like targeted flyers and newspaper ads.
- Utilizing digital marketing strategies, such as integrating online banner ads with social media posts and blogs, is another type of text-to-speech advertising. You can reach more of your target demographic by combining these advertising tactics with an integrated marketing strategy.
- 360-degree Marketing
- Digital Marketing
- Digital PR
What are the potential benefits of advertising on public transportation?
Because so many people use public transportation, one of the benefits of transit advertising is the high level of exposure it receives. Since clients spend more time in certain locations, transit advertising, in contrast to more conventional forms of advertising, reaches them for longer periods of time. Ads like these can reach them. An ad on a bus, for instance, would be impossible to miss throughout a thirty-minute journey.
Transit Media Advertising
- No Parking Board
- Newspaper Inserts
- Mobile Van Branding
- In Flight Advertising
- Tri Cycle Branding
- Metro Branding
- Auto Branding
- Bus Branding
- Bike Share Advertising
- Airport Advertising
- Ferries and Water Taxis
- Digital Transit Ads
- Cab Branding
- Truck-Side Media
- Mobile Billboards
- Commuter Rail
- Train and subway advertising
- Transit station advertising
- Taxi advertising
- Airport advertising
- Ferry and waterway advertising
- Transit digital screens
- Transit wraps
- Transit map advertising
Transit Advertising Advantages
- Extended Reach
- Constant Exposure
- High Impact
- Geographic Targeting
- Cost-Effective
- Versatility
- Repeated Exposure
- Broad and diverse audience reach
- Targeted locations
- Non-intrusive advertising
- Long dwell time
- Cost efficiency
Who is the Audience for Transit Advertising?
- Commuters
- Tourists and visitors
- City residents
Marketing Channel Examples
- Website and Blog
- Email Marketing
- Content Marketing
- Social Media Marketing
- Word of Mouth Marketing
- Influencer Marketing
- SEO
- Networking
- Events
- Podcasts
- Community-Based Marketing
- Online Advertising
- Video Marketing
- Affiliate Marketing
Residential Branding Strategy
- Signages/Gate Banner
- Digital App Notifications
- Society Name Boards
- Digital Screen Branding
- RWA Activity
- Lift Branding
Traditional marketing channels: any channel that’s done offline, like TV, radio, and print.
Non-traditional marketing channels: any digital channel that’s done online, like search ads, email marketing, and more.
Types of Marketing Channels
- Free Marketing Channels
- Paid Marketing Channels
- Digital Marketing Channels
- Traditional Marketing Channels
Exploring the enormous realm of marketing with you to discover limitless possibilities as well as advantages
- How Beneficial Are Exhibition Stall Fabrication Services for Businesses?
Advertisements both inside and outside of stores, as well as retail branding and promotional programs, are part of companies’ massive marketing and advertising efforts to reclaim consumers. Problems arise when trying to develop an effective marketing strategy and understand consumer preferences. There are few things more effective than reentering the market at an expo, trade fair, or exposition and engaging directly with consumers, both old and new. Numerous well-attended trade shows and expos have already been planned for 2022, suggesting that consumers are receptive to discovering more about a wide range of products and services.
Top-Notch Interior Design and Fabrication for Businesses
- 3D modeling
- Art installation
- CNC services – Routing, carving, cutting, milling
- CAD & CAM file support
- Digital fabrication
- Digital sculpting
- Direct-to-substrate printing – Metals, wood, plastics, glass, PV, acrylics
- Hardcoating
- Large format 3D printing
- Roll-to-roll large format digital printing
- Vacuum forming
- White ink printing
Advantages of Branding
- Raise awareness of your brand
- Communicate the brand’s message
- Communicate the worth of your brand
- Reach the corporate goal.
- Highlight the goods and services.
- Involve the attendees.
- Generate commercial opportunities
- Boost sales and business
Fabrication & Mounting
- Marathon & Sports Events
- Posters and Standees
- Glowing Sign Board
- Shop Name Board
- In Shop Branding
- Exhibition Stalls
- Shop Paintings
- Wall Paintings
- Arch Gates
Built For Safety and Longevity
- Aerostat Launch Stands
- Aircraft Maintenance Stands
- Disaster Relief
- Command Centers
- Mobile Kitchens
- Water Treatment
- Energy Storage
- Mobile Laboratories
- Mobile Training Centers
- Mobile Veterinary Units
- Mobile Healthcare
- Fire Suppression Systems
When a company advertises its wares or services to a certain demographic using digital means, they are engaging in digital marketing. Among the most prevalent forms of digital marketing are:
1. SEO, or search engine optimization: Search Engine Result Pages (SERPs) display the outcomes of SEO organically, and this process takes time.
2. SEM, or search engine marketing: SEM is a paid search engine optimization technique that increases a website’s presence on search engine results pages.
3. Direct Mail Promotion: Using emails to communicate with your consumers is known as email marketing.
4. Marketing on Social Media (SMM): SMM is the process of leveraging social media networks to increase website traffic, grow sales, and establish brands.
5. Optimization of Social Media (SMO): Specifically focused on improving social media accounts and content for increased visibility, engagement, and reach, SMO is a subset of SMM.
6. Content marketing: is the process of organizing, producing, disseminating, and publishing your content.
7. Affiliate advertising: is the practice of endorsing the goods or services of another business in exchange for a commission.
8. Influencer Promotion: whereby a brand works with the internet influencer to market its goods and services.
9. Video Promotion: We market and advertise our brand’s goods and services using videos.
10. Billboard Advertising: putting interactive or banner ads on websites, applications, or social media networks to raise brand awareness.
11. Mobile Advertising: utilizing mobile apps, SMS marketing, or mobile-friendly websites to target users of mobile devices.
Benefits of community building
- devotion to a brand
- Genuineness of brand
- comments from real users
- useful user-generated material for content marketing and other marketing channels like WOMM
- Efficiency in marketing
- Your consumers are the focus of your community, not you
- Establishing a community requires time.
- Take part and communicate
Collaborative Marketing
- co-directing activities
- Producing Content Under Joint Brands
- Affiliate marketing alliances
- referral alliances
- Partnerships for sale
- Partnerships for product distribution, like adding a partner’s
goods included in your packaging or giveaway bundles - Combined goods
- Grants and Contributions
- philanthropic alliances
Marketing through influential people
- Evaluations of products
- Paid advertising
- Partnerships in content and product development
- Contests and promotional offers
- Taking over a platform
Email marketing
- Select an application for email marketing.
- Get your email address book created.
- To begin sending out emails, import your contact list.
- Create an enticing welcome address.
- Put your logo and message into editable master templates.
- Craft an enticing subject line to accompany your convincing email.
- Send a test version of your email to ensure it looks good.
- Submit your email. Before you send anything, find out when your industry’s finest opens occur.
- Make note of and evaluate your outcomes.
- Search engine optimization (SEO)
- Content marketing
- Email marketing
- Social media marketing
- Word of mouth marketing (WOMM)
- Influencer marketing
- Offline advertising
- Online advertising
- Partnership marketing
- Community building
Traditional forms of advertising
- Company identity documents
- Prizes and giveaways at community events
- Public speaking
- Making connections at relevant regional and national gatherings
- Professional periodicals and other publications tailored to a certain field
- Newspaper ads
- Direct communication
- Various forms of promotional material
Exhibitions and gatherings to show gratitude to customers - Products and tools with a brand name
- Phone cold calling
- Cards and presents for the holidays (like Mother’s Day gift certificates)
- Sales or promotions aimed at a certain group of people (like student discounts)
- Public announcements
- Advertisements that air on radio or television
- Undercover advertising
Advertising through written materials
- Establish a brand’s identity
- Produce potential customers
- Maintain clientele
- Maximize profits
- Help your target market before and after the sale by providing the information they require
- Help with search engine optimization and social media advertising campaigns
- Make a name for yourself
key factors to consider
- Important things to take into account
- What is the name of your brand?
- When it comes to your company, what are your dreams?
- Exactly what are you hoping to achieve with your marketing campaign?
- Just who are you trying to reach?
- How much money do you have available?
The advantages of digital advertising
- ongoing presence on the internet
- Economical
- delivers rapid and very quantifiable outcomes
- produces a superior return on investment (ROI).
- gives you and your consumer a direct line of connection
- reaches prospective clients in the beginning of their purchasing process
- able to communicate in real time with targeted audiences
- incredibly attainable
- provides customizing options
- reaches a worldwide audience
Absolutely free advertising ideas
- Self-promotion: The maker of the product tells buyers about its benefits on social media, in the neighborhood, or door-to-door, which doesn’t cost much in terms of marketing.
- Pricing Strategy: The goods and services are priced in a way that makes customers more likely to take advantage of the deals.
- Distribution Strategy: The company that makes the product or service may have to send it straight to the customer, which is also free advertising.
- Online Business Listings and Directories: Add your business to online directories that are important to it, like Google My Business, Yelp, and directories that are specific to your industry.
- Customer Relationship Management, or CRM, is a way for a producer to build and keep ties with end customers.
- Referral programs get your current customers to tell their friends and family about your goods or services. This can be done with discounts, incentives, or prizes for people who get other people to buy from you.
- Sales that happen straight between the producer and the customer, without the help of a third party,. The majority of the time, third-party handlers handle promotion, which does not happen on free channels.
Advantages of Free-Advertising
- Spend less money on marketing with cost-free options.
- Facilitates unfettered communication with your clientele.
- Monopolies in business are possible.
- Straightforward growth hacks and comments.
- It is feasible to expand with minimal investment in advertising.
- Openness to companies of varying sizes
- Forms genuine and organic relationships with viewers
- Maintaining viability across time
- Strengthens consumer faith in the brand
Disadvantages of Free-Advertising
- Only some of your target audience will be able to hear from you.
- Consuming a lot of energy and time
- Approaches to marketing are badly hurt by a lack of knowledge.
- Surpassing the competition becomes increasingly challenging.
- Relying on modifications to the algorithm
- Lower efficiency in comparison to sponsored ads
- Needs constant vigilance
Turn this year into the year you really shine with Multitechguru. Given the abundance of user-friendly marketing platforms available, there’s really no excuse not to! Finally, for small enterprises, these are the channels we recommend most for advertising
- Many businesses are currently researching and attempting to execute global branding as a globalization strategy.
- A company’s bottom line can reap multiple rewards from global branding. These include increased sales and brand recognition, decreased advertising and production costs, and a higher brand value.
- Developing your understanding of global branding will enable you to assist your employer in reaching a worldwide audience with consistent messaging about the company’s products and services.
Benefits of Global Branding
- Offers more consistency
- Increases customer awareness
- Reduces marketing costs
- Saves on production costs
- Improves brand value
- Offers more economic stability
- Optimizes profits
Channels For Marketing
- Local SEO
- Local listings and online reputation management
- Organic social media marketing
- Word-of-mouth marketing
- Networking and partnerships
- Event marketing
- Social media advertising
- Search advertising
- Display ads
- OTT ads
- Affiliate marketing
- Influencer marketing
- Email marketing
- Mobile marketing
- Audio and podcast marketing
- Artificial intelligence
- Marketing with website chat
- Print advertising
- TV and radio
Advantages of Building a Global Brand
- To name only a few benefits, expanding your beloved home brand to international markets offers:
- Production and distribution cost savings through economies of scale
Save money on advertising - Creating a foundation for future global expansions
- Internationally consistent brand marketing
- Rapid introduction of new products
- Possibility of avoiding local competition and gaining access to other profitable markets
- Using the internet as a tool to expand media reach internationally
- Benefits a well-known brand by drawing in more customers from different countries.
Effective Worldwide Branding Plans
- Create an Unwavering Culture Around Your Brand
- Get to Know Your Customers’ Habits
- Break Down Barriers in Your Communication
- Try Being Both an Insider and an Outsider
- Get a Feel for the Big Picture as Well as the Details
- Familiarity with Regional Cultural Intricacies
- Find Out How Your Brand Is Represented
- Harness the Power of IT
B2B Marketing Marketing Channels
- Social Media Marketing
- Webinars and Online Events
- Content Marketing
- Video Marketing
- Email Marketing
- Omni-channel Marketing
- Search Engine Optimization (SEO)
- Word of Mouth Marketing (WOMM)
- Influencer Marketing
- Offline and Local Advertising
- Pay Per Click (PPC) Advertising
- Display Advertising
- Podcast Marketing
- Partnership Marketing
- Community Building
Arches Advertising
Creating an Effective Arch Gate Branding Strategy
- Establish your objectives and determine your target market.
- Carry out research on the market and reviews of the competition
- Make your brand’s identity and messaging stand out.
- Keep your campaign running smoothly by measuring and analyzing its results.
Strategies for advertising an arch gate
- Pick the perfect spot
- Take gate size into account.
- Cultivate a sense of emotional connection and captivating design
Strategy + Creative
- Brand Strategy
- Brand Architecture
- Purpose & Positioning
- Brand Naming
- Identity Design
- Creative Strategy
- Brand Communication
- Brand Voice & Messaging
- Packaging Design
- Experiential Design
- Motion Design
- Flat Arch
- Round Arch
- Segmental Arch
- Horseshoe Arch
- Three-Centered Arch
- Triangular Arch
- Three-Pointed Arch
- Parabolic Arch
- Inflexed Arch
- Rampant Arches
- Four-Centered Arch
- Keyhole Arch
- Ogee Arches
- Asian Arch
- Trefoil Arch
- Shouldered Flat (Jack) Arch
- Draped Arch
- Cinquefoil Arch
- Types of Pointed Arches
- Elliptical Arch
- Equilateral Pointed Arch
- Fixed Arch
- Florentine Arch
- Hinged Arch
- Lancet Arch
- Relieving Arch
- Semi-Circular Arch
- Stilted Arch
- Tudor Arch
- Venetian Arch
INFLAMMABLE (AIR BALLOON ADS)
Various sorts of Balloon Advertising
• Helium Hot Air Balloon
• Hot Air Balloon Shape
• Helium Blimp
• Helium Inflated Sphere
Balloon Marketing Strategy
- Size and Quantity Matters
- Location
- Balloons don’t require high support
- Inexpensive
- Designing in Balloon Advertising
- Easy to Manage
- Reusable
- Different Variety
Advantages of Using Advertising Balloons for Effective Branding
1. Draw in Instant Attention
2. Making Lasting Impressions
3. Financially Effective
4. Fewer Maintenance Hassles
5. Suits Various Kinds of Businesses
6. Eye-catchy
7. Versatile
8. Better than the rest
9. Light as an inflatable
10. Portable commercial
11. Fly high
12. The best generally advantageous
Benefits Of Balloon Advertising
- Versatility
- Visibility
- Cost-effectiveness
- Engagement
- Inflatable Characters And Shapes
- Balloon Arches And Columns
- Balloon Drops
- Balloon Handout
- Giant Inflatable Replicas
- Balloon Billboards
Types of Inflatable Advertising
- Ground Inflatable Advertising
- Air Advertisement Inflatable
- Big Sky Balloon Advertising
- Sky Balloon
- Digitally Print Sky Balloon
- Inflatable Arch
- Walking Inflatable
- Inflatable Bouncy
- PVC Dangler Balloon
- Air Dancer
- Printed Rubber Balloon
- Cartoon Mascots
- Bouncy Castle
- jumping bouncer
- Sky Balloons
TRAFFIC POLICE BOOTH
Advantages of Advertising on Traffic Barricades
- HYPER-LOCAL
- ROUND THE CLOCK
- DIVERSE AUDIENCE
- DUAL MOTIVE/MULTI MOTIVE
- TRAFFIC SHELTER
- SIGNAL UMBRELLA
- Traffic Booth Advertising
- Traffic Police Barricades
- Traffic Signals
- Traffic Umbrella (Big & Small)
- POLICE LINES
