Most of your family is likely on Facebook. Maybe your parents or grandparents even have a Facebook page. Knowing this, are you aware of whether or not your customer base uses Facebook? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Having a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your request, you expose your business to additional customers who may not have heard of you.
When you want more people to Like your page, offer them something they can’t get unless they click that Like button. One easy way to do this is by running a contest that only those who Like your page can enter. You could also offer a free ebook in return for a Like.
Use Facebook to share links to your site. It would be best if you tried writing weekly articles or launching a video blog so you can create more content regularly. Your audience will subscribe to your updates on Facebook if you create quality content. Make sure you mention your Facebook campaign in your articles or videos.
It is truly a myth that every business HAS to be on Facebook. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the profit increases will outweigh the costs.
Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow between each posting. Facebook recommends that new page owners post once or twice a week.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You can specify your audience’s gender, age group, location, etc. You can be as narrow or broad as you like when selecting their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy possible. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
Be communicative. When someone makes an effort to write you a question or even say something positive about your company, make sure you respond. It helps create goodwill, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.
Make sure that you don’t allow your page to become a ghost town. If you don’t have anything to post, go to your page and reply to some of your users’ comments. This will give people the idea that you care about them as individuals whose loyalty is crucial to you.
Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and regularly post status updates and pictures and respond to comments and questions.
Figure out the best time for your Facebook posts. You will get more attention for your updates if you post them when your subscribers check Facebook. You could, for instance, share updates around noon if your subscribers are likely to check Facebook during their lunch break or share your updates during the evening.
Vary the style of your postings, but keep a consistent message. Try to keep the information you post fresh and relevant. This will help improve your credibility with fans. You can always ask your customers to post their thoughts and photos.
If you don’t have the necessary time to devote to a solid Facebook marketing campaign, outsource the work involved. Since this marketing method is effective and reaches such a vast audience, it will be a worthy investment. Keeping the profile active and engaging customers will keep the money coming into your business anyway!
Approaching your Facebook campaign to make your brand more popular is not a good strategy. You will get better results if you come to Facebook as a way to provide your customers with quality content. Think of Facebook as a way to stay in touch with your customers rather than reaching out to more potential customers.
Social media sites are all about making connections. If you want your Facebook marketing to be effective, your community must feel like it knows you. Make an effort to interject a bit of your life and yourself into your posts. If people can identify with you, they are more likely to buy from you.
Always respond to posts made to your Facebook page. When somebody takes the time to comment or ask a question, you owe it to them to answer promptly. Also, remember that everyone else will see that you didn’t address the comment and may think you don’t respond to customers’ needs as you should!
Get on other pages on Facebook as well. The point is to make it known that you exist. For example, like other people’s statuses, pictures and comment on them from time to time. Make it clear that you have more than a self-interested use for Facebook or create the illusion that you do.
Use different techniques to market to different target audiences. This means that you have to acknowledge that people of all races, ages, and sexes use Facebook, and each group responds to other strategies. If you want to have the best results possible using Facebook, you will keep this tip.
Facebook is an excellent tool to reach the masses for your company. Use the advice in this piece combined with your existing skills to develop an awe-inspiring campaign. The more you spend on it, the more you will make.
